Events

Teatro La Fenice – a winter filled with emotion

When the air gets crisp outside, the lights of the Teatro La Fenice come on in Senigallia. Concerts, shows, stories, and music to warm the hearts of winter evenings.

A program that combines elegance and passion: let yourself be surprised by a different emotion every time.
See the poster here

Francesco De Gregori – “Rimmel” Live at Mamamia
January 27, 2026

De Gregori’s poetry meets the energy of Senigallia on a night reminiscent of nostalgia and freedom. The notes of Rimmel, the words that have defined generations, and that intense atmosphere that only live music can create.
Just minutes from our hotel, Mamamia lights up for an unmissable event: let yourself be carried away, sing, and be moved.
Enjoy the evening and then return to the comfort of the Hotel Universal: the concert ends, but the magic remains.

Harley‑Davidson European Spring Rally 2026 in Senigallia

From April 30 to May 3, 2026, Senigallia is preparing to host a truly spectacular event: the Harley-Davidson European Spring Rally, bringing together motorcycle enthusiasts from across Europe. Imagine the “Velvet Beach” as the backdrop for hundreds of iconic motorcycles, scenic tours along the Marche hills, shows, live music, test drives of the new 2026 Harley-Davidson range, and much more. It’s the perfect opportunity to combine the adrenaline and allure of the motorcycle world with a relaxing vacation in a seaside destination, enjoying good food, views, spring air, and hospitality.

Book your stay now and experience Senigallia with the roar of engines as your soundtrack!

Notre Dame – Garibaldi Square
July 12, 2026

A timeless spectacle that enchants and captivates.

Notre Dame is a journey through music, emotion, and great stories, captivating both adults and children. A highly popular cultural event that makes a stay in Senigallia even more special, combining art, theater, and the pleasure of a seaside break.

Alfa Concert in Senigallia – Piazza Garibaldi
July 14, 2026

A great concert, a vibrant city, and the energy of a night to remember.

Alfa’s live performance brings emotions, music, and lyrics to Senigallia that speak of dreams, freedom, and new beginnings. A perfect opportunity to experience the city center amidst music, lights, and excitement, and then return to the hotel to relax and prolong the magic of the weekend.

Summer Jamboree
July 31 – August 9, 2026

When Senigallia transforms into the capital of rock ‘n’ roll.

The Summer Jamboree is much more than a festival: it’s a unique atmosphere of vintage music, wild dancing, retro clothing, and smiles everywhere. An international event that enlivens the city day and night and attracts fans from all over Europe every year.